Social and digital media were an integral part of the Monsters 2016 Calder Cup Championship. Fans were encouraged to use the #BattleTogether which trended in Cleveland during the playoffs and across the United States after the finals. The game winning goal made it in the SportsCenter Top 10 after the highlight was distributed via Twitter.
Took look and feel elements created by the Cavaliers graphics team and resized the for social media distribution. Fans were then able to download a images for social media profiles, a cell phone backgrounds, and desktop backgrounds. This was a great way to get the Monsters branding into fans everyday lives! Examples of the wallpapers and social media promotion encouraging fans to download can be found below.
Cleveland Monsters fans got a chance to submit a custom design for Brad Thiessen’s goalie mask. Cleveland Monsters goalie selected a winner from online submissions on clevelandmonsters.com
In order to enter fans filled out a webform located at clevelandmonsters.com/mask (now closed) . There they could download a template to design their mask on. The promotion of this contest included a full digital/social campaign.