Goalie Mask Design Contest- Web Content/Social Media Campaign

Cleveland Monsters fans got a chance to submit a custom design for Brad Thiessen’s goalie mask. Cleveland Monsters goalie selected a winner from online submissions on clevelandmonsters.com

In order to enter fans filled out a webform located at clevelandmonsters.com/mask (now closed) . There they could download a template to design their mask on. The promotion of this contest included a full digital/social campaign.

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Movember Social Media Fundraising/Awareness Campaign

The Cleveland Monsters hockey players and staff participated in Movember to help raise awareness for Men’s Health issues (clevelandmonsters.com/movember). Social media was used to drive fundraising efforts along with in-arena marketing and the November 26, 2016 Mullets and Movember Night themed game.

The $7,426 total was the largest amount the team has raised for the Movember Foundation.

The “Mo You Know” Fact series helped raise awareness to Men’s Health Issues along with fundraising.

Countdown to #MonstersOpener Webpage and Social Campaign

The #MonstersOpener Countdown lasted 30 days from September 14th 2016– October 14th 2016. Fans were encouraged to print their own signs (downloadable from clevelandmonsters.com) and take photos to share how they are counting down the days to the #MonstersOpener. Winning fans may have their photos chosen and featured on the Monsters website. (10) Winners received Cleveland Monsters gear and 2 tickets to Opening Night at The Q.

Monsters players, staff, entertainment teams, and other personalities participated throughout the countdown. Each day, at least one photo of a #MonstersOpener sign in the Cleveland community was featured on team social media accounts.

The momentum from #MonstersOpener then carried into the opener festivities where fans wished the Monsters luck and shared their photos from the day using the hashtag

FULL OUTLINE of #MonstersOpener Social Media Marketing Campaign

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