2016 Calder Cup Championship Coverage

Social and digital media were an integral part of the Monsters 2016 Calder Cup Championship. Fans were encouraged to use the #BattleTogether which trended in Cleveland during the playoffs and across the United States after the finals. The game winning goal made it in the SportsCenter Top 10 after the highlight was distributed via Twitter. (Featured image photo courtesy of John Saraya/Cleveland Monsters)

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Wallpapers

Took look and feel elements created by the Cavaliers graphics team and resized the for social media distribution. Fans were then able to download a images for social media profiles, a cell phone backgrounds, and desktop backgrounds. This was a great way to get the Monsters branding into fans everyday lives! Examples of the wallpapers and social media promotion encouraging fans to download can be found below.

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Goalie Mask Design Contest- Web Content/Social Media Campaign

Cleveland Monsters fans got a chance to submit a custom design for Brad Thiessen’s goalie mask. Cleveland Monsters goalie selected a winner from online submissions on clevelandmonsters.com. (Featured image photo courtesy of John Saraya/Cleveland Monsters)

In order to enter fans filled out a webform located at clevelandmonsters.com/mask (now closed) . There they could download a template to design their mask on. The promotion of this contest included a full digital/social campaign.

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Countdown to #MonstersOpener Webpage and Social Campaign

The #MonstersOpener Countdown lasted 30 days from September 14th 2016– October 14th 2016. Fans were encouraged to print their own signs (downloadable from clevelandmonsters.com) and take photos to share how they are counting down the days to the #MonstersOpener. Winning fans may have their photos chosen and featured on the Monsters website. (10) Winners received Cleveland Monsters gear and 2 tickets to Opening Night at The Q. (Featured image photo courtesy of John Saraya/Cleveland Monsters)

Monsters players, staff, entertainment teams, and other personalities participated throughout the countdown. Each day, at least one photo of a #MonstersOpener sign in the Cleveland community was featured on team social media accounts.

The momentum from #MonstersOpener then carried into the opener festivities where fans wished the Monsters luck and shared their photos from the day using the hashtag

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