The #MonstersOpener Countdown lasted 30 days from September 14th 2016– October 14th 2016. Fans were encouraged to print their own signs (downloadable from clevelandmonsters.com) and take photos to share how they are counting down the days to the #MonstersOpener. Winning fans may have their photos chosen and featured on the Monsters website. (10) Winners received Cleveland Monsters gear and 2 tickets to Opening Night at The Q. (Featured image photo courtesy of John Saraya/Cleveland Monsters)

Monsters players, staff, entertainment teams, and other personalities participated throughout the countdown. Each day, at least one photo of a #MonstersOpener sign in the Cleveland community was featured on team social media accounts.

The momentum from #MonstersOpener then carried into the opener festivities where fans wished the Monsters luck and shared their photos from the day using the hashtag

FULL OUTLINE of #MonstersOpener Social Media Marketing Campaign

.@TheQArena is all dressed up and ready for #MonstersOpener!

There’s still time to join the fun 🎉: https://t.co/Zk9LyddEwR pic.twitter.com/BYhpwSxZFc

— Cleveland Monsters (@monstershockey) October 14, 2016

2 Cleveland Championships in one summer.
Tonight, @monstershockey will raise the first Championship Banner for The Land at #MonstersOpener. pic.twitter.com/fpSJyCiXrQ

— Cleveland Cavaliers (@cavs) October 14, 2016

We’ve got the @monstershockey Calder Cup in the house right now! Only 8 days until the banner raising! #monstersopener pic.twitter.com/X8fTb7w9nL

— CornerAlley Downtown (@CornerAlleyE4th) October 6, 2016

Important numbers TODAY! 🏒⚾️

2 = @Indians magic number

19 = days until #MonstersOpener

125 = days until Indians night at The Q pic.twitter.com/TTTvm5iytO

— Cleveland Monsters (@monstershockey) September 25, 2016