Resume

Hello! This is an online version of my resume for a PDF/condensed version click HERE.

Experience

Mobile Medical Corporation and Divisional Business Units – Encore Safety Group and Employer Health Services

Marketing Manager – Promoted 2022 – Present

  • Manage major marketing and sales projects such as the product launches of two new divisions: Employer Health Services and Encore Safety Group.
  • Oversaw the project of a complete web redesign and complete development of two new websites for division launches. Communicated with web partners and internal stakeholders to ensure project was done on time, on budget, and showcased brand.
  • Create marketing and sales department objectives by contributing information and recommendations to strategic plans and preparing action plans.
  • Integrate marketing campaigns to assist the sales and proposal process and promote brand awareness in clinics on construction sites nationwide.
  • Directly responsible for $282,400 in revenue via marketing qualified leads and prospecting and supported the Vice President of Sales in Marketing by creating proposals and performing cost analysis  for $4 million in new business in 2022.
  •  Responsible for digital marketing channels including websites and social media.
    • 18% engagement rate on 2023 posts on LinkedIn and 32% organic growth in followers
    • Since relaunching the MMC website in 2020 site has seen an average 30% increase in new users and an average 27% increase in conversions each year. In 2023 marketing efforts have accounted for over 2,000 high-value conversions including form submissions, file downloads, and newsletter signups.
    • Created a blog content marketing plan that resulted in over 2,000 additional website sessions and 124,180 impressions in 2022.
  • Source, procure and project manage the graphic design of marketing materials.

Marketing Communications Specialist- 2018-2022 

  • Assist with contract and marketing proposal writing, marketing campaigns, social media marketing development, and generating sales leads.
  •  Implemented HubSpot CRM for sales and marketing campaigns.
  • Manage public relations, brand exposure, and develop and maintain communication and media tactics.
  • Coordinate production of a variety of strategic and operational communications including feature articles, news releases, digital signage, website and intranet content, videos, social media distributions and updates, internal communications (intranet), and other print materials.
  • Assist with copywriting and editing, publicity/news releases, advertising and marketing content, print and/or digital signage, web content and proof reading.
  • Responsible for the strategy, execution and performance reporting on social media campaigns across multiple platforms.
  • Responsible for budget management.
  • Assist with organizing marketing events and materials for the events.

Red, The Steakhouse/Nighttown

Marketing Consultant – Present

  • Manage and coordinate graphic design projects from concept through completion. Work closely with client to create vision, conceive designs, and consistently meet deadlines and requirements
  • Project manage and make recommendations for marketing initiatives taken on by client.

iSine

Digital Marketing Consultant- Present

  • Oversaw migration of website from Drupal platform to WordPress platform.
  • Manage e-mail marketing campaigns using MailChimp.
  • Manage and update social media accounts.
  • Monitor Google Analytics and create reports. Create digital marketing recommendations based on report results.

Alt Media Studios

Social Media Analyst- 2018

  • Administer and assist in the creation of marketing content to use for client social media purposes.
  • Help in link building campaigns in coordination with client SEO objectives.
  • Develop and care for social media platform-specific audiences and communities.
  • Encourage SEO approaches by recognizing keyword significance and how they integrate into content marketing strategies.
  • Deliver social media analysis and recommendations in coordination with client objectives and standards.
  • Meet client goals by working closely with the other digital marketing team members.
  • Keep in line with social media and internet marketing industry developments and trends.

Cavaliers Holdings LLC/Cleveland (Lake Erie) Monsters

Digital Producer- 2016-2017  Digital Seasonal- 2015-2016

  • Covered and provided real-time social media updates from games, practices, and events. Maintained and managed Facebook, Twitter, Instagram, and Snapchat accounts for Cleveland Monsters hockey team.
  • Developed and maintained of website content that supported and extended initiatives across the organization, while using analytics to optimize content type and publish schedule.
  • Responsible for execution of creative and innovative digital campaigns, while ensuring all content was on brand, consistent in style, quality, and voice.
  • Facilitated communication between Cleveland Monsters digital initiatives and overall Cavaliers organizational initiatives including working with the marketing department to support and develop cost effective digital advertising plans, reports, and strategies.
  • Created, curated, and shared written, image, audio, and video-based content.
  • Conducted interviews of coaches/players during pregame, postgame, press conferences, and occasional practice media availability sessions.
  • Daily maintenance and updates to clevelandmonsters.com and clevelandgladiators.com.

WISH-TV Channel 8 Indianapolis 

Videographer 2014-2015  Sports Intern 2014

  • Shot, edited, and wrote highlights of high school football and basketball.
  • All highlights went to broadcast on WISH-TV in Indianapolis                             
  • Served as member of sports department for CBS affiliate and assisted reports and photographers with shoots.
  • Edited highlights, logged sporting events, transcribed interviews, and other tasks to help create sportscast.

Peegs.com

Videography Assistant 2014- 2015

  • Compiled video of and Indiana Basketball press conferences following games for rivals.com site.

Certifications

Procore Certified: Subcontractor

SAPPA Certified Collector

HubSpot Sales Software

HubSpot Social Media Marketing

Advanced Google Analytics 

Google Analytics for Beginners

Google Mobile Sites Certification

Google Web Designer Basics

Education

Indiana University-Bloomington, School of Public Health

Bachelor of Science in Kinesiology Major: Sport Communication-Broadcast.  Minors: Marketing, Sport Marketing and Management, Telecommunications. GPA:  3.887/4.00

Academic Honors:
  • Direct Admission into School of Public Health and Hutton Honors College.
  • Indiana University Excellence Scholarship.
  • Dean’s List and Founder’s Scholar

Skills

  • HTML/CSS knowledge.
  • Using Twitter, Facebook, Instagram, YouTube, Snapchat,  LinkedIn, and Pinterest to promote work.
  • CRM and software Implementation
  • Email marketing using MailChimp and familiarity with other email marketing programs.
  • Experience shooting video and still images with a variety of cameras including GoPro, Sony XD Cams, and Canon models.
  • Using multiple types of content management systems including Bootstrap, Drupal, Viewlift, and WordPress platforms.
  • Creating graphics as well as editing photos and videos using Adobe Suite.
  • Branded content creation, development, marketing, and optimization.
  • Customer service using online and social media platforms.
  • Proficient with editing and design software including: Final Cut Pro, Adobe Premiere, Avid Media Composer, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator.
  • Professional studio and field production.
  • High level- Microsoft Excel, Access, Word, and PowerPoint.

Awards/Recognition

  • Vice Chair of Mobile Medical Corporation Core Values Committee
  • 2017 Cleveland Cavaliers RevE Awards- Most Improved Digital Marketing Team Member of the Year.
  • Monsters Playoff Central and “Get Your Game Face On” highlighted as American Hockey League best practices.

Other Experience

Volunteer – Bay Village Lacrosse Club, Kelley School of Business K204 Peer Tutor.

Food Service- RED the Steakhouse, RJ’s Eatery, The Indiana Memorial Union, and The Loft at Traders Point Creamery.

Additional Media Work

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