Cleveland Monsters fans got a chance to submit a custom design for Brad Thiessen’s goalie mask. Cleveland Monsters goalie selected a winner from online submissions on clevelandmonsters.com. (Featured image photo courtesy of John Saraya/Cleveland Monsters)

In order to enter fans filled out a webform located at clevelandmonsters.com/mask (now closed) . There they could download a template to design their mask on. The promotion of this contest included a full digital/social campaign.