When I took over the Mobile Medical Corporation social media accounts, they had not been touched in over a year. It was important to me to outline a plan to get the accounts back up and running and to follow a best practice approach. The plan included:

• Competitive research and analysis
• Following relevant accounts and clients
• Regular posting schedule
• Gaining access to LinkedIn page as it had not been claimed
• Updating Google My Business page with information relevant to customers
• Regular Blog updates and developing new blog content series
• #WellnessWednesday as a regular piece of social content/opportunity to share industry news

These steps allowed for  a small boost in social media account followers and improved search rankings for social media pages.