Hello! I am currently working on updating my portfolio. I apologize for the lack of current work samples, please feel free to reach out to me with any request for samples or questions
Category: Social Media
30 Year Anniversary Campaign
As Mobile Medical Corporation approached its 30 year anniversary, I set out to create a marketing campaign that emphasized MMC’s years as an industry leader and show appreciation to extensive client list.
Campaign elements included:
- Creation of 30 year logo (pictured above)
- Creation of special 30 year promotional items (picture above)
- Updates to tradeshow booth, proposals, and marketing collateral
- Digital Marketing
- Blog posts about history of company
- Social Media
- Email Marketing
- Press releases
- E-mail signatures, voicemails, and office displays
- Reaching out to/surveying clients and inviting them to share experiences throughout the years and collect testimonials
- 30 year celebration event
For more details feel free to reach out to me!
Social Media Holiday Planning
In developing a social media content plan for Mobile Medical Corporation, a focus was put on researching what events and holidays would make sense for the occupational medicine space.
Below are examples of corresponding graphics and blog posts to promote the holidays on social media.
Mobile Medical Corporation Social Media
When I took over the Mobile Medical Corporation social media accounts, they had not been touched in over a year. It was important to me to outline a plan to get the accounts back up and running and to follow a best practice approach. The plan included:
- Competitive research and analysis
- Following relevant accounts and clients
- Regular posting schedule
- Gaining access to LinkedIn page as it had not been claimed
- Updating Google My Business page with information relevant to customers
- Regular Blog updates and developing new blog content series
- #WellnessWednesday as a regular piece of social content/opportunity to share industry news
These steps allowed for a small boost in social media account followers and improved search rankings for social media pages.
In-Game Gifs
Created ahead of the 2017-18 Cleveland Monsters season for in game tweeting use.
2016 Calder Cup Championship Coverage
Social and digital media were an integral part of the Monsters 2016 Calder Cup Championship. Fans were encouraged to use the #BattleTogether which trended in Cleveland during the playoffs and across the United States after the finals. The game winning goal made it in the SportsCenter Top 10 after the highlight was distributed via Twitter. (Featured image photo courtesy of John Saraya/Cleveland Monsters)
Wallpapers
Took look and feel elements created by the Cavaliers graphics team and resized the for social media distribution. Fans were then able to download a images for social media profiles, a cell phone backgrounds, and desktop backgrounds. This was a great way to get the Monsters branding into fans everyday lives! Examples of the wallpapers and social media promotion encouraging fans to download can be found below.
Goalie Mask Design Contest- Web Content/Social Media Campaign
Cleveland Monsters fans got a chance to submit a custom design for Brad Thiessen’s goalie mask. Cleveland Monsters goalie selected a winner from online submissions on clevelandmonsters.com. (Featured image photo courtesy of John Saraya/Cleveland Monsters)
In order to enter fans filled out a webform located at clevelandmonsters.com/mask (now closed) . There they could download a template to design their mask on. The promotion of this contest included a full digital/social campaign.
Snapchat Stickers
Created for social media promotion of Anton Forsberg Bobblehead Night. The examples below show the evolution and experimentation to find the background that would be easiest for fans to use.
Movember Social Media Fundraising/Awareness Campaign
The Cleveland Monsters hockey players and staff participated in Movember to help raise awareness for Men’s Health issues (clevelandmonsters.com/movember). Social media was used to drive fundraising efforts along with in-arena marketing and the November 26, 2016 Mullets and Movember Night themed game.
The $7,426 total was the largest amount the team has raised for the Movember Foundation.
Josephine Janavicius 